Introducing 21°: Green Building Store's New Identity

We’re now operating under our new identity, 21°, embodying a refined vision and purpose that resonates with our mission: to assist our customers in creating homes that aren’t just buildings, but havens of health and comfort, achieved through optimised energy performance. Our rebranding journey marks a pivotal moment in our evolution – one that’s deeply rooted in our mission to create living spaces where people can truly thrive.

Here, we discuss the ethos behind the rebrand, and explore how it aligns with our mission to help people create truly life-changing homes.

New brand, renewed vision

We spend the majority of our time in our homes. So, they should be the best they can be – comfortable and healthy to live in, with exceptional efficiency. Affecting how we feel, the ambience of our surroundings, and even the quality of the air we breathe, the temperature often cited as promoting optimal health and comfort is 21°. It’s this ethos of achieving the ideal measure across all aspects of building performance that determines the core product groups and services we provide, helping customers deliver on their goals.

An end-to-end approach for harmonious homes

As a pioneer, our distinct end-to-end approach sets us apart. While our core values remain unchanged, 21° is poised to deliver a comprehensive approach to making transformative homes available to as many people as possible.

As a collective, our enthusiasm drives us to supply the vital elements for shaping homes that are totally energy efficient, where individuals can live in comfort, and experience improved health. Through adept design, the provision of exceptional products and services, and a combination of industry knowledge and specialist expertise, we ensure architects, specifiers and contractors are supported in reaching building performance goals.

Our methodology encompasses a curated selection of products and services, ranging from windows and doors to Mechanical Ventilation Heat Recovery (MVHR) systems, all working in harmony to create airtight environments that ensure superior indoor air quality, year-round comfort, and optimised health.

Sign up to our newsletter to join us on our journey as we embark on a new chapter as 21°, your trusted partner in building homes that embrace comfort, health, and sustainability, today and for generations to come.