Solar scams: how to spot them and protect your investment

They can slash electricity bills, cut greenhouse emissions, and help homeowners reduce reliance on the grid – it’s simple to see why solar panels have surged in popularity. This, along with the UK government’s 2050 net zero target and the cost of living crisis, means the demand for renewable energy sources is higher than ever.

Thankfully, solar power is also becoming more accessible for homeowners, with 1.4 million solar panels installed in UK homes since February 2024. However, this increased demand comes with an unfortunate consequence: the rise of solar scams. These individuals and companies can take advantage of unsuspecting homeowners, leaving them at risk of financial loss, faulty installations, and harm to their property.

Here, we delve into the growing issue of these solar scams, unpack the common tactics used by fraudsters, and arm you with the best tools to protect yourself going forward.

Table of Contents

• Common solar scams in the UK
  • Solar Scam 1: The ‘golden panels’ that really aren’t
  • Solar Scam 2: The ‘act now or regret forever’ approach
  • Solar Scam 3: The ghost companies
• Red flags: signs of a potential solar scam
• Protecting yourself against solar scams 
• Your solar safety net: resources for homeowners
• Staying safe going forward

Common solar scams in the UK

Switching to solar energy is a powerful step towards sustainability, and an attractive way to become more self-sufficient. Whether you’re at the beginning of your solar panel journey or have already started speaking to companies, you’ve likely seen adverts for solar panels popping up online. Many of these adverts offer solar deals that seem too good to be true. And that’s because, more often than not, they are.

Let’s unpack some of the most prevalent scams plaguing the solar market today:

1. The ‘golden panels’ that really aren’t 

You’re promised Tesla quality – top-tier, cutting-edge solar panels that’ll turn your home into a sustainable power station – only to find a substandard product bolted to your roof that isn’t fit for the job. This bait-and-switch tactic is alarmingly common. A scamming business may install solar panels that are entirely different to the ones they’ve shown you on their marketing and sales materials, so always be clear on what you’re being sold.

1. The ‘act now or regret forever’ approach

You’re pushed into making a quick purchase with a limited-time offer. “Sign now, you’ll never get this price again!” they’ll insist. However, if a salesperson is rushing you, it’s a no. As with any high-value purchase, it’s vital to take your time to decide if having solar panels is something you want. 

1. The ghost companies

You pay a hefty deposit, and then – poof! – the ‘solar company’ disappears without a trace. This is one of the most common ways fake solar companies have targeted homeowners: they take a large sum of money and then never turn up to carry out the installation. No panels, no power, no hope of getting your money back.

Red flags: signs of a potential solar scam

There are various red flags to watch out for when dealing with a rogue trader. To protect yourself from potential scams and make informed decisions when choosing a solar panel company or installer, keep an eye out for the warning signs:

1. Showing up out of the blue

One of the first signs of a potential scam is unsolicited approaches or door-to-door sales. A reputable solar panel company does not typically use these tactics and instead is more likely to rely on referrals or marketing campaigns. Be wary of anyone who does.

1. Deals that feel too good to be true

While it’s natural to want a good deal, prices that are significantly lower than industry standards should be viewed with caution. If the price feels suspiciously low or the promised returns sound extraordinary, it’s probably a trap. 

1. Lack of online presence

In the digital age, every credible company has a website, Google Business listing, customer reviews, and some kind of social media presence. If it doesn’t, it might not be reputable or trustworthy. It’s also important to remain cautious with companies that appear to tick all the boxes, but have no signs of genuine or long-term activity. For example, social media accounts may have just been set up days ago, and attempt to appear legitimate by reposting content in bulk, following numerous random or bot accounts, or using other tactics to fake credibility. 

1. Vague pricing and contracts

Legitimate solar companies will look at your project before giving you a detailed, bespoke quote and a clear contract. If the fine print isn’t transparent, and you aren’t 100% sure on what’s being offered, it’s time to walk away.

Protecting yourself against solar scams 

Now you’re informed on what type of solar scams to watch out for, there are further steps you can take to ensure your renewable energy goals go ahead – without the dodgy deals. Outsmart the scammers:

1. Do your homework

Before you commit to anything, research companies thoroughly. Check precisely what the company is offering you, and read customer reviews – you’ll quickly be able to paint a picture of which businesses have a good brand reputation and which don’t. Ask questions: does the final cost include everything, from installation to aftercare services, or are there hidden fees? What warranties or guarantees are included, and how long do they last? How experienced is the company with solar installations, and can it show examples of previous work? Family, friends, or neighbours with solar panels can also offer invaluable advice and direct you to trusted installers.

1.  Don’t give in to pressure

While some legitimate companies may have a pushy salesperson, you should always challenge situations you're unsure about, and make it clear that you won’t be pressured into decisions without looking into things further. Beware of any company asking you to make a big deposit before completing installation, watch out for anyone offering door-to-door ‘government incentives’, and don’t allow any work to be carried out without a transparent contract in place.

1. Verify company credentials

A reputable business should be able to provide proof of its qualifications, licenses, and accreditations upon request. Look for MSC (Microgeneration Certification Scheme) and RECC (Renewable Energy Consumer Code) certifications – the hallmarks of a legitimate solar panel installer.

1. Compare options

Certified, quality-tested solar panels significantly lower your bills, but upfront costs vary, which is why it’s important to get multiple quotes from different companies. Comparing offers ensures you’re not being overcharged or undersold by a potential scammer. If one quote is wildly cheaper than the others, it’s not a miracle – it’s a scam.

Your solar safety net: resources for homeowners

The world of solar panel installations can be complex to navigate. While finding out as much as you can about a solar panel installation company is important, understanding how solar panels work and how they are installed is equally beneficial. 

Whether you’re looking for information on energy efficiency, home improvement projects, or solar panel installation, several reliable sources can provide guidance and support. One of the best places to start is with government-backed websites, which offer up-to-date information on everything from the latest incentives for energy-efficient upgrades to regulations around solar panel installation.

Likewise, industry associations can be an excellent resource, helping demystify solar energy by providing information on best practices for installation and maintenance, as well as updates on new technologies and industry trends.

• Energy Saving Trust: Offers impartial advice on renewable energy options and savings.
• RECC: A trusted guide to ethical solar providers and installers.

Staying safe going forward

Clare Moriarty, CEO of Citizens Advice, warned that without proper protections, solar scammers could not only take advantage of households, but their actions could also derail trust in the entire climate agenda. However, we believe we shouldn’t allow operators who prey on people’s green intentions to erode faith in the net zero target completely, or stop homeowners from reaping the rewards of renewable energy. 

By staying informed and leaning on government-backed resources, you can ensure your investments are protected and you’re only getting legitimate, trusted solar services. As an award-winning leader in the energy revolution, our solar panels are thoroughly tested and quality assured for complete peace of mind. To learn more about harnessing sustainable energy for your home or business, get in touch to discuss your needs with a member of our team.